ELEVENTY
At Eleventy Milano, we envision a world where
individuals strive to embody their best selves through their everyday actions and expressions
Our concept of smart luxury represents a contemporary interpretation of the human journey, blending versatile and casual styles seamlessly. At the heart of Eleventy lies a deep reverence for family values and an unwavering commitment to seeking out the silver linings in life. For us, authentic style and elegance are not merely visual but rather palpable experiences, while luxury is understated yet unmistakable. We cherish authenticity, humility, optimism, and self-assurance as core values. To be Eleventy is to be in tune with one's essence. Our store ambiance aims to evoke a narrative-driven lifestyle experience, captivating season after season.
Director of Visual Merchandising and Store Design | Eleventy USA, New York City, New York
Deliver expert creative direction for an Italian company making inroads into the Americas. Guided the brand in the development of the Visual Merchandising department. Report to VP of the Americas—guide and train wholesale and retail partners in the USA and Canada. Execute special projects to enhance visibility and brand identity. Create Global Visual Merchandising guidelines for company-owned retail stores and major wholesale accounts in the U.S. and Canada (Nordstrom, Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Holt Renfrew, and Harry Rosen).
Key Accomplishments
Led all facets of e-commerce seasonal product photo shoots for wholesale accounts in the USA. Supervise product pull, model search, photography, studio booking, and editing. Ensure compliance with company brand standards.
Project manage pop-up shop installs in the Americas and UK.
Coordinate and manage events.
Collaborate with designer Marco Baldassari in the planning and organizing showroom set up in Milan and New York City.